Privacy Policy – The Murray Parish Trust (trading as Imagine This)
Last updated: July 2025
We are committed to protecting your personal information and respecting your privacy. This Privacy Policy explains how we collect, use, and store your personal data – whether you are a donor, supporter, volunteer, website user, or event participant.
All data is processed in accordance with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).
Who we are
The Murray Parish Trust is a registered charity in England and Wales (charity number 1155623) and is currently trading under the name Imagine This.
As an unincorporated charitable trust, the trustees of The Murray Parish Trust act as the data controller for the purposes of UK data protection law. This means they are collectively responsible for how your personal data is handled and protected.
Contact details:
Email: info@themurrayparishtrust.com
Postal address: PO Box 163, Alresford, Hampshire, SO24 4BE
When we collect your personal information
- Make a donation through our website or a third-party platform
- Register for or take part in one of our events
- Sign up to receive our newsletter or updates
- Contact us by phone, email, post, social media, or via our website
- Apply to volunteer, work with us, or offer support in another way
- Use our website, including through forms and cookies
If you are aged 16 or under, please ensure you have permission from a parent or guardian before providing personal information.
What data we collect
- Name and contact details (email address, phone number, postal address)
- Donation history, payment method, and Gift Aid status
- Communication and marketing preferences
- Date of birth (where relevant, for example for safeguarding or eligibility)
- Any other details you choose to share with us directly
We may also collect anonymised information about your use of our website via cookies and analytics tools.
How we use your data
- Process and acknowledge donations
- Record Gift Aid declarations and submit claims to HMRC
- Manage participation in events
- Respond to your enquiries or requests
- Maintain relationships with supporters and donors
- Send updates and information about our work (where permitted)
- Share newsletters or fundraising appeals if you've opted in or where our legitimate interests apply
We may contact you after a donation to thank you and explain the impact of your support. You can opt out of these communications at any time.
We also undertake occasional data profiling – for example, wealth screening, data cleaning, or matching your details against publicly available sources – to help us understand and engage supporters more effectively. We only use reputable third parties and ensure this is done in line with UK GDPR requirements.
Lawful bases for processing
- Legitimate interest – to thank donors, analyse supporter engagement, or send relevant updates
- Consent – where required (e.g. to send newsletters or fundraising appeals by email or SMS)
- Legal obligation – for financial and Gift Aid compliance, and charity reporting
Where and how your data is stored
Supporter data is securely stored in Donorfy, our cloud-based CRM system. Payment data is processed by third-party, PCI-DSS compliant platforms including Stripe, JustGiving, and CAF Donate. We do not store your card or bank details ourselves.
International data transfers
Some of our service providers (for example Stripe and email platforms) may transfer or store data outside the UK. In such cases, we ensure that appropriate legal safeguards are in place, such as UK-approved standard contractual clauses, to protect your information.
Marketing communications
We may send you marketing communications (such as newsletters, fundraising appeals or event invitations) based on your consent or, in some cases, our legitimate interests where we believe the communication is relevant and welcomed.
You can unsubscribe at any time by clicking the link in our emails or contacting us at info@themurrayparishtrust.com.
Cookies and website usage
We use cookies on our website to improve user experience and monitor usage. You can manage your cookie preferences via your browser settings. Full details are available in our Cookie Policy.
How long we keep your data
- Donation and Gift Aid records: kept for 7 years (as required for financial and HMRC purposes), or longer where legally necessary (e.g. in the case of legacies or disputes)
- Newsletter and marketing preferences: retained until you withdraw consent or object
- Event participation records: retained to track engagement and support relationship management; this may extend beyond 12 months unless you request deletion
- General supporter records: retained for up to 3 years from last meaningful interaction to help us understand engagement patterns and improve our fundraising
A full Data Retention Policy and Data Protection Policy are available on request by emailing info@themurrayparishtrust.com.
Your rights
- Access your personal data
- Request correction or deletion of your data
- Object to or restrict how your data is processed
- Request data portability (where applicable)
- Withdraw consent at any time (for marketing or optional data)
To exercise any of these rights, please contact info@themurrayparishtrust.com.
If you are not satisfied with our response or how we handle your data, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO): www.ico.org.uk
Updates to this policy
We may update this Privacy Policy from time to time. Any significant changes will be communicated via our website or by email where appropriate.
