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By using this site, you consent to the collection and processing of your data in accordance with UK GDPR and PECR. We only collect essential and anonymised usage data, and do not use marketing or tracking cookies. For full details, please view our Privacy Policy.
Last updated: July 2025
We are committed to protecting your personal information and respecting your privacy. This Privacy Policy explains how we collect, use, and store your personal data – whether you are a donor, supporter, volunteer, website user, or event participant.
All data is processed in accordance with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).
The Murray Parish Trust is a registered charity in England and Wales (charity number 1155623) and is currently trading under the name Imagine This.
As an unincorporated charitable trust, the trustees of The Murray Parish Trust act as the data controller for the purposes of UK data protection law. This means they are collectively responsible for how your personal data is handled and protected.
Contact details:
Email: info@themurrayparishtrust.com
Postal address: PO Box 163, Alresford, Hampshire, SO24 4BE
If you are aged 16 or under, please ensure you have permission from a parent or guardian before providing personal information.
We may also collect anonymised information about your use of our website via cookies and analytics tools.
We may contact you after a donation to thank you and explain the impact of your support. You can opt out of these communications at any time.
We also undertake occasional data profiling – for example, wealth screening, data cleaning, or matching your details against publicly available sources – to help us understand and engage supporters more effectively. We only use reputable third parties and ensure this is done in line with UK GDPR requirements.
Supporter data is securely stored in Donorfy, our cloud-based CRM system. Payment data is processed by third-party, PCI-DSS compliant platforms including Stripe, JustGiving, and CAF Donate. We do not store your card or bank details ourselves.
Some of our service providers (for example Stripe and email platforms) may transfer or store data outside the UK. In such cases, we ensure that appropriate legal safeguards are in place, such as UK-approved standard contractual clauses, to protect your information.
We may send you marketing communications (such as newsletters, fundraising appeals or event invitations) based on your consent or, in some cases, our legitimate interests where we believe the communication is relevant and welcomed.
You can unsubscribe at any time by clicking the link in our emails or contacting us at info@themurrayparishtrust.com.
We use cookies on our website to improve user experience and monitor usage. You can manage your cookie preferences via your browser settings. Full details are available in our Cookie Policy.
A full Data Retention Policy and Data Protection Policy are available on request by emailing info@themurrayparishtrust.com.
To exercise any of these rights, please contact info@themurrayparishtrust.com.
If you are not satisfied with our response or how we handle your data, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO): www.ico.org.uk
We may update this Privacy Policy from time to time. Any significant changes will be communicated via our website or by email where appropriate.
By using this website you agree to our terms of use. All content is the property of Imagine This. Do not reproduce without permission. These terms may be updated at any time without notice.
Thank you for supporting the mental wellbeing of seriously ill children and their families.
Imagine This, the only UK charity solely dedicated to supporting the mental wellbeing of seriously ill children and their families across the UK. Founded in 2014 by actors Sarah Parish MBE and Jim Murray MBE in memory of their daughter Ella-Jayne. She spent much of her short life in paediatric intensive care at Southampton Hospital and died at just eight months old. Their personal experience of unimaginable loss became a powerful force, inspiring them to create a charity. The charity spent its first decade delivering transformational projects for children in Southampton Children’s Hospital and other Hampshire based projects. Last year, we evolved our mission to tackle the hidden mental health crisis in seriously ill children.
This July, the charity (formerly The Murray Parish Trust) has rebranded to Imagine This, with a fresh new identity that is more inspiring, imaginative, and accessible, to help us to scale our impact across the UK. Our vision is that our innovative, imaginative and empowering projects reach every seriously ill child, and their family, across the UK, at the earliest possible moment.
Over 1 million children in the UK face life limiting, life-threatening and chronic conditions. These children are far more likely to experience mental health difficulties which can become more complex and difficult to treat or extend into later life. Their childhoods are overshadowed by coming to terms with diagnosis, hospital stays, treatment, feeling different from friends or managing how their illness affects daily life. Many of them struggle with anxiety, low mood, trauma, and isolation.
The strong focus is on medical treatment and their mental wellbeing is often left behind. The impact on the mental wellbeing of the wider family is also clear, parents and siblings often receive no support. Many parents need to give up work to care for their child – adding to the emotional strain. Many siblings play an active part in the care of their brother or sister.
We bring a creative and diverse approach to our projects, driving a nationwide movement to improve understanding of how best to support the mental wellbeing of seriously ill children and their families. Through imaginative, innovative, and empowering projects, we help them navigate their journey with connection, resilience, and hope.
Our projects are delivered in children’s hospitals, hospices, and community settings across the UK. By 2035, we aim to reach every seriously ill child, by delivering a diverse range of projects and emotional support to children and families living through the unimaginable.
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