A New Name. A National Mission. The Same Passion.
We are proud to announce that The Murray Parish Trust has rebranded to Imagine This. A new name that marks the beginning of a powerful new chapter in our story, and a bold step forward in our mission to support the mental wellbeing of every seriously ill child and their families across the UK.
Why Imagine This?
This isn’t just a new name, it’s a new invitation. Imagine This is about empathy and possibility, a reflection of the daily challenges faced by seriously ill children and their families, and a call to reimagine what meaningful support can look like. We deliver imaginative, diverse and impactful projects, helping families cope with the emotional and psychological toll of serious illness
Right now in the UK, there are over one million seriously ill children. These children and their families are far more likely to experience anxiety, depression and trauma, yet the emotional support available to them is limited.
- Nearly 1 in 5 seriously ill children live with anxiety
- 1 in 7 experience depression
- 1 in 4 mothers of seriously ill children suffer from anxiety or depression
- Fathers often report suffering in silence
The strong focus is on medical treatment and their mental wellbeing is often left behind. The impact on the mental wellbeing of the wider family is also clear, parents and siblings often receive no support. Many parents need to give up work to care for their child – adding to the emotional strain. Many siblings play an active part in the care of their brother or sister.
Co-founder Sarah Parish MBE explains:
“Imagine being told your child has a serious illness, and trying to hold your family together while navigating a world focused almost entirely on their medical care. We know that trauma firsthand, and we know how much more support families need. Without early, meaningful support, the impact on children and their families mental health can last a lifetime. That’s why Imagine This exists: to help ensure no child or family faces the emotional toll of serious illness alone. Our vision is for every seriously ill child and their family to have access to the kind of imaginative, empowering support that helps them navigate their journey with connection, resilience, and hope. This new identity marks our commitment to every one of these children and their families.”
Co-founder Jim Murray MBE says:
“This isn’t just a name change. It’s the beginning of a bold, nationwide movement to transform how we support the mental well-being of seriously ill children and their families living through the unimaginable. Our ambition is clear: by 2035, we aim to reach every seriously ill child in the UK bringing imaginative and innovative projects to children in hospitals, hospices, and communities across the UK. Imagine This is the only UK charity solely dedicated to this urgent need and we’re just getting started.”
Thank you for standing with us. Let’s build a future together where no seriously ill child and their family faces the unimaginable without the support they need.
